What would your customers and prospects most like to receive from you?
Building a successful e-mail campaign hinges on sending messages that fit your list members' attributes and preferences. Most internet users are on many permission-based lists, but they look forward to--and avidly open and read--e-mail with content that's specifically relevant to their needs.
1. Never use "I," the biggest turn-off word in copy, or use it very sparingly. Use the two most under-used and powerful words frequently in your copy: "Free" and "You."
2. Use wide margins. You don't want to have weird wraps or breaks. Limit yourself to about 55 to 60 characters per line. If you think a line will be too long, insert a character return. Internet copywriter Joe Vitale sets his margins at 20 and 80, keeping sentence length to 60 characters and ensuring that the whole line gets displayed on the screen without odd breaks.
3. Don't bombard them. E-mail recipients will report even verified permission e-mail as spam if they get too much of it or it's irrelevant. Include an opt out line in the footer area your e-mail message.
The #1 Rule of marketing acdording to Zig Zigler~~~~ People buy from people. More importantly they buy from people they like!~~~~
We like people who are fun. We tolerate people who are responsible or reliable. When your goal for lead nurturing email is to get engaged with a prospect…..well it might be a good idea to be fun.
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